Whatsapp will continue to bar traditional display ads from its service.
Facebook will employ the phone number to show targetted advertising.
Global messaging service whatsapp says it will start sharing the phone numbers of its users with facebook,its parent company.
That means whatsapp users could soon start seeing more targeted ads on facebook.
Whatsapp is giving users a limited time to opt out of sharing their information with facebook.
It also says facebook won't post phone number online or give them out to anyone.
Whatsapp says current users have up to 30 days to accept the new policy terms or stop using the service.
So neither whatsapp nor facebook would be able to use message content for advertising purposes.
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